In the commercial printing industry, more capabilities often leads to more potential profit. Konica Minolta’s Accurio line of printing equipment provides integrated solutions to meet growing customer demands, control costs and add additional revenue streams. Konica wanted to highlight this in a bold, visual way through a colorful print ad campaign and trade show booth design that enticed their B2B audience to rethink their printing business and make new possibilities come to life.
Client/Agency: Konica Minolta/Morello+Co.
Tactics: Print Advertising + Trade show Booth Design
