As part of Konica Minolta’s CEC print sample program, Lotus represents a fictitious consumer cosmetics brand created to showcase the printing capabilities of KOnica’s equipment. The packaging labels included custom MGI finishing techniques such as raised Foil embossing and UV Varnish. The full color, gate-fold brochure was designed to feature accurate color reproduction by utilizing multiple images of models with varying skin tones as well as being trimmed, scored and folded completely in-line. How’s that for a little printing Zen?

Client/Agency: Konica MInolta/Morello+Co.
Tactics: Packaging, print, display