The Printer's Pint represents a fictitious Brew Pub brand created to showcase the printing capabilities of Konica Minolta’s range of commercial printing equipment. As part of Konica’s CEC sample program displayed at trade shows and an internal showroom, brand materials were produced to tactically demonstrate custom print finishing techniques, large format, various folding/scoring methods and unique materials. The overall vintage-industrial inspired design as well as the individual beer names that give a homage to the print industry proved to be a clever and tasteful pairing. Cheers!
Client/Agency: Konica MInolta/Morello+Co.
Tactics: Branding, Print, Packaging, Copy-writing
