What better way to sell large commercial printers to potential buyers than to produce a cohesive line of marketing materials that showcase their amazing printing capabilities across a range of integrated end-to-end solutions. As part of Konica Minolta’s CEC print sample program, True North represents a fictitious consumer lifestyle company. I started first with the overall brand and wanted to give it a rugged, yet sophisticated personality. This brand image played out in a number of print materials including a 20-page catalog, custom apparel hang-tags and packaging—all printed and finished on Konica’s commercial equipment.
Client/agency: Konica MInolta/Morello+Co.
Tactics: Branding, Print, Packaging
